Professional Communicator. Dedicated Business Builder.

With 20 years in brand building and content creation for world-class brands (the GRAMMYs, Nokia, CBD pioneer, Charlotte's Web, small businesses and even a small town), my passion is making complex concepts easy. Experience includes:

Associate Creative Director, Charlotte’s Web
2021 - Current
Lead multi-channel creative campaigns from ideation to execution for the CBD industry pioneer.

The Voice of Charlotte's Web
2017-2021
Lead writer and senior manager of integrated marketing responsible for brand and product messaging, storytelling, educational and brand content strategy, and marketing messaging campaigns, including:

  • Establishing Brand Voice and Tone

  • Brand Strategy and Content Strategy

  • Creating Brand character and product personas

  • Articulating that across all channels and touch points (site copy, email, retail POS, blogs, product descriptions, naming and packaging)

  • Developing and executing content based on consumer need and company goals

  • Taking complex science and turning it into easy-to-digest concepts

  • All that, plus a whole lotta internal cross-functional communication to ensure legal, product and scientific precision, as well as honesty, integrity, and creativity in all written communications and creative executions for Charlotte's Web.

Freelance Brand Consultant, Content Strategist and Digital Communications Director
2011 – 2017           

Provide strategic direction on specific business and communication initiatives, identifying the key message or proposition and the best means to broadcast it.
Areas of focus and sample projects:

COMMUNICATION STRATEGY AND EXECUTION,
including Content Strategy and Social Media Event Production.

beyond complexion (September 2016 – 2017)

  • Develop brand voice; all copywriting for Product and Services descriptions; Instagram strategy, copy and execution for beyondcomplexion.com.

Lady Gaga’s album launch, ARTPOP (November 2013), DirecTV’s Kingdom TV Premiere (October 2014), The Austin Jump-Off, SXSW Music Showcase (March 2013 - 2015)

  • Created, managed, and executed Twitter & Instagram live-streams on-site at major entertainment industry events.

CONTENT MARKETING & CREATION,
including Editorial Copy and Video Production.

ATX TV Festival (December 2016 – 2017)

  • Write, produce and direct branded promotional videos for "How to ATX" at ATX TV Festival's upcoming Season 6. Talent directed includes well-known TV actors and creators.

American Society of Aesthetic Plastic Surgery (2014 – 2016)

  • Blogger for the American Society of Aesthetic Plastic Surgery, www.SmartBeautyGuide.com. 

  • Pitch relevant and timely pieces; creating detailed and accurate medical content assessable for broad audiences.

  • Content creation requires medical research, expert interviews, and SEO best practices.

MARKETPLACE DIFFERENTIATION AND BRAND POSITIONING,
including Event Marketing and Activation.         

Disney/ABC TV at Freedom Over Texas, Houston, TX (2016)

  • Production design and planning for ABC’s national consumer experience at City of Houston’s 4th of July festival. 

  • Responsible for all logistics, sourcing and timelines: vendors, city, brand ambassadors and 1,900 guests.

ATX Television Festival, Austin, TX (2012-2016)

  • Oversee multiple events within the 2,500-person festival. Act in real time to address changing needs from sponsors, celebrity talent, and festival guests.

  • Details include: venue and vendor coordination; managing sponsor deliverables; signage and décor; overall event supervision; celebrity liaison and crowd management for Opening Night Reception, Closing Night Party, Industry Reception, Community Screenings; and Press and Sponsor Lounges. 

Prevention Magazine’s Health & Wellness Summit, Austin, TX (2016)

  • Co-produce R3, Prevention’s annual, national 2-day wellness summit for 1,000 attendees on January 15-16, 2016.

  • Produced all-day cooking stage activation: developed schedule, sourced talent--including Top Chef Master Monica Pope and Chad Sarno, managed sponsors, A/V, plus fast-paced, high-volume troubleshooting.

GROWTH AND REVENUE STREAM DEVELOPMENT,
including Research & Analytics and Overall Company Strategy.

Megan Connors (floral design), beyond complexion (beauty products and services), CCH Collection (women’s apparel), ATX TV Festival (live event series)

  • Business strategy development for various clients in diverse sectors.

Stylewhile, online fashion retailer (2013)

  • Produce focus group and derive research for Influencer marketing strategy. Execute upon strategy.

Girl Around Town, New York, NY
2011 – 2014

Co-Founder, chief executive and editor of online city guide, www.GirlAroundTown.net

  • Left Nokia to start my own company, which was incredibly exciting.

  • Headquartered in New York, www.GirlAroundTown.net created a curated experience for subscribers interested in maximizing their metropolitan experience in key cities.

  • Created brand concept and business plan for online platform serving consumers looking for the right online and offline experiences in their city.

  • Developed overall brand strategy, brand voice and content strategy for the site and all consumer touch points. Designed and delivered weekly newsletter to subscriber base which include promotional opportunities from partnership bands. Wrote and edited daily articles which optimized key word placement for SEO/SEM.

  • Created and implemented sponsorship programs and event production with large, brand-relevant partners including Entertainment Weekly, USA, ABC, Hulu, Four Seasons, Whole Foods, Kind and ATX Television Festival.

    Key Achievements Included:

  • Ongoing subscriber growth for each year the site was live

  • Over $10M in partnership value delivered back to partners from promotions and events

Nokia, Inc., White Plains, NY
2008 – 2011

During my 3 years at Nokia, I held a number of positions and was promoted 3 times.

Global Business Owner for Nokia Content Preloads - Consistently exceeded targets each fiscal half, in excess of $45M annually. Negotiated deals for music rights with the major labels.

Global Nokia Music Brand Evangelist - Fostered relationships between Nokia and music trade organizations, charities and global Thought Leadership conferences via strategically coordinated speaking engagements, privately hosted events, sponsorships and press opportunities.

Global Manager of the Nokia App Store - Created and executed innovative opportunities for music app developers to drive user-engagement.

The Recording Academy/ GRAMMY Awards, Santa Monica, CA
2003 – 2008
Marketing & Strategic Alliances, Manager (2006-2008); Project Coordinator (2004-2006); Executive Assistant to Chief Marketing Officer (2003-2004)

  • Reporting directly to the CMO, created national, multi-year, brand-relevant partnerships with GRAMMY Awards telecast sponsors. Managed on-site brand activation and executive hospitality, producing sustainable and beneficial programs for all parties.

  • Key partnerships include: Hard Rock International, Nokia, Inc., Evite/ TV Guide Network and Yahoo! Music.

Patriot Advisors, West Hollywood, CA
2001- 2003
Motion Picture Development, Finance and Production, Assistant to President                                

Developed motion picture concepts; evaluating scripts and recommending talent (actors, directors, screenwriters).

  • Fostered and maintained relationships with talent agents and producers.

  • Managed brand identity; developed company logo and trademark, created publicity materials, drafted business plan