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Copywriting and Content Strategy Portfolio

 

Talent and expertise in:

  • Translating dense industry-specific information into easy-to-digest text for broad audiences
  • Developing the big picture strategy and then articulating the vision in detailed final copy
  • Exploring serious concepts with an entertaining and relatable tone
  • Adaptability: Can easily create new brand "voice" or match established tone
  • Writing sales copy someone actually wants to read
  • Working with clients to develop a digital content strategy that serves their specific business needs, while also being realistic within personal and professional parameters

Six years of experience in:

  • Brand Development
  • Content Strategy
  • Site Copy
  • Newsletters: Copy & Layout
  • Conversational Text
  • Technical Writing
  • Creative Nonfiction 
  • Research-Based Copy 
  • Editing
  • Site Organization
  • Newsletter Strategy, eCRM,  A/B Testing
  • Analytics Tracking
  • Elegant and Eloquent Copy Optimized for SEO
 
 
 
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Site Copy with Product & Service Descriptions 

All site copy for BeyondComplexion.com.
Samples:

About Page 
Clinic Details 
Service Descriptions 
Products Descriptions

(Note: Site in Beta.)

 

Personal Finance Writing

Contributor: The Credit Cleanup Book


Posts from Economisery, a personal blog created during Financial Recession



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Social Media Copy

Sample: @beyondcomplexion Instragram Stream
Responsible for IG brand ID, including visuals and text, from Nov 21, 2017 - Current


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Other Writing: Client Blogging, Op-ed, and Featured Articles 

 

Botox Injections Reduce Pain in Immediate Post- Mastectomy Breast Reconstruction Using Expanders.” Smart Beauty Guide. Technical writing for a general audience.

Supercharge Your Paleo Diet with These 7 Superfoods.” Livestrong.com. Expert Q&A: interview with Paleo-Powered Expert Dr. Lauren Noel.

Get Glowing, Inside and Out.” GirlAround Town.
A nutrient-dense beauty routine that tastes good too: Interview with functional health coach, scientist, and beauty expert, Dana James.

The Horse Occupation Must End.” New York Daily News.
Op-ed highlighting mounted NYPD as the unwelcome squatters of Wall Street. “In downtown Manhattan, the social movement is yielding a whole lot of crap. Literally.

How to Use Social Media to Promote Your Plastic Surgery Practice.” Zwivel. Instructional essay for doctors.

More samples from each genre available upon request.