COMMUNICATION STRATEGY AND EXECUTION,

including Content Strategy and Social Media Event Production.

beyond complexion (September 2016 – Current)

  • Develop brand voice; all copywriting for Product and Services descriptions; Instagram strategy, copy and execution for beyondcomplexion.com.

Lady Gaga’s album launch, ARTPOP (November 2013), DirecTV’s Kingdom TV Premiere (October 2014), The Austin Jump-Off, SXSW Music Showcase (March 2013 - 2015)

  • Created, managed, and executed Twitter & Instagram live-streams on-site at major entertainment industry events.

CONTENT MARKETING & CREATION,

including Editorial Copy and Video Production.

ATX TV Festival (December 2016 – Current)

  • Write, produce and direct branded promotional videos for "How to ATX" at ATX TV Festival's upcoming Season 6. Talent directed includes well-known TV actors and creators.

American Society of Aesthetic Plastic Surgery (2014 – 2016)

  • Content creation requires medical research, expert interviews, and SEO best practices.

MARKETPLACE DIFFERENTIATION AND BRAND POSITIONING,

including Event Marketing and Activation.         

Disney/ABC TV at Freedom Over Texas, Houston, TX (2016)
ATX Television Festival, Austin, TX (2012-2016)
Prevention Magazine’s Health & Wellness Summit, Austin, TX (2016)

GROWTH AND REVENUE STREAM DEVELOPMENT,

including Research & Analytics and Overall Company Strategy.

Megan Connors (floral design), beyond complexion (beauty products and services), CCH Collection (women’s apparel), ATX TV Festival (live event series)

  • Business strategy development for various clients in diverse sectors.

Stylewhile, online fashion retailer (2013)

  • Produce focus group and derive research for Influencer marketing strategy. Execute upon strategy.

MARKETING & BRAND BUILDING,

including Sponsorship and Relationship Management.

2008 - 2011
Nokia, Music Industry Marketing

  • Successfully promoted newly-created Nokia Music among industry thought leaders globally 

2003 - 2008
The GRAMMYs, Marketing & Strategic Alliances

  • Foster relationships with top brands, developing multi-year partnerships on behalf of the GRAMMY brand

MOTION PICTURE DEVELOPMENT,  

including Finance, & Production.

2016
Production Manager for comedy webseries, Food Dudes

2001-2003
Patriot Pictures, West Hollywood, CA
Executive Assistant to President