COMMUNICATION STRATEGY AND EXECUTION
including Content Strategy and Social Media Event Production.
beyond complexion (September 2016 – 2018)
Develop brand voice; all copywriting for Product and Services descriptions; Instagram strategy, copy and execution for beyondcomplexion.com.
Lady Gaga’s album launch, ARTPOP (November 2013), DirecTV’s Kingdom TV Premiere (October 2014), The Austin Jump-Off, SXSW Music Showcase (March 2013 - 2015)
Created, managed, and executed Twitter & Instagram live-streams on-site at major entertainment industry events.
CONTENT MARKETING & CREATION
including Editorial Copy and Video Production
ATX TV Festival (December 2016 – Current)
Write, produce and direct branded promotional videos for "How to ATX" at ATX TV Festival's upcoming Season 6. Talent directed includes well-known TV actors and creators.
American Society of Aesthetic Plastic Surgery (2014 – 2016)
Content creation requires medical research, expert interviews, and SEO best practices.
MARKETPLACE DIFFERENTIATION AND BRAND POSITIONING
including Event Marketing and Activation.
Disney/ABC TV at Freedom Over Texas, Houston, TX (2016)
ATX Television Festival, Austin, TX (2012-2016)
Prevention Magazine’s Health & Wellness Summit, Austin, TX (2016)
GROWTH AND REVENUE STREAM DEVELOPMENT
including Research & Analytics and Overall Company Strategy
Megan Connors (floral design), beyond complexion (beauty products and services), CCH Collection (women’s apparel), ATX TV Festival (live event series)
Business strategy development for various clients in diverse sectors.
Stylewhile, online fashion retailer (2013)
Produce focus group and derive research for Influencer marketing strategy. Execute upon strategy.
MARKETING & BRAND BUILDING
including Sponsorship and Relationship Management
2008 - 2011
Nokia, Music Industry Marketing
Successfully promoted newly-created Nokia Music among industry thought leaders globally
2003 - 2008
The GRAMMYs, Marketing & Strategic Alliances
Foster relationships with top brands, developing multi-year partnerships on behalf of the GRAMMY brand
MOTION PICTURE DEVELOPMENT
including Finance & Production
2016
Production Manager for comedy webseries, Food Dudes
2001-2003
Patriot Pictures, West Hollywood, CA
Executive Assistant to President