COMMUNICATION STRATEGY AND EXECUTION,
including Content Strategy and Social Media Event Production.
beyond complexion (September 2016 – Current)
- Develop brand voice; all copywriting for Product and Services descriptions; Instagram strategy, copy and execution for beyondcomplexion.com.
Lady Gaga’s album launch, ARTPOP (November 2013), DirecTV’s Kingdom TV Premiere (October 2014), The Austin Jump-Off, SXSW Music Showcase (March 2013 - 2015)
- Created, managed, and executed Twitter & Instagram live-streams on-site at major entertainment industry events.
CONTENT MARKETING & CREATION,
including Editorial Copy and Video Production.
ATX TV Festival (December 2016 – Current)
- Write, produce and direct branded promotional videos for "How to ATX" at ATX TV Festival's upcoming Season 6. Talent directed includes well-known TV actors and creators.
American Society of Aesthetic Plastic Surgery (2014 – 2016)
- Content creation requires medical research, expert interviews, and SEO best practices.
MARKETPLACE DIFFERENTIATION AND BRAND POSITIONING,
including Event Marketing and Activation.
Disney/ABC TV at Freedom Over Texas, Houston, TX (2016)
ATX Television Festival, Austin, TX (2012-2016)
Prevention Magazine’s Health & Wellness Summit, Austin, TX (2016)
GROWTH AND REVENUE STREAM DEVELOPMENT,
including Research & Analytics and Overall Company Strategy.
Megan Connors (floral design), beyond complexion (beauty products and services), CCH Collection (women’s apparel), ATX TV Festival (live event series)
- Business strategy development for various clients in diverse sectors.
Stylewhile, online fashion retailer (2013)
- Produce focus group and derive research for Influencer marketing strategy. Execute upon strategy.
MARKETING & BRAND BUILDING,
including Sponsorship and Relationship Management.
2008 - 2011
Nokia, Music Industry Marketing
- Successfully promoted newly-created Nokia Music among industry thought leaders globally
2003 - 2008
The GRAMMYs, Marketing & Strategic Alliances
- Foster relationships with top brands, developing multi-year partnerships on behalf of the GRAMMY brand
MOTION PICTURE DEVELOPMENT,
including Finance, & Production.
Production Manager for comedy webseries, Food Dudes
Patriot Pictures, West Hollywood, CA
Executive Assistant to President