Brand Storytelling & Strategic Consulting
For two decades, I've built brand narratives that move people.
From establishing founders as thought leaders and defining their voice as the company grows, to creating product narratives that connect with consumers seeking to transform their lives, to pairing marketing insights with true, human stories that attract audiences and drive revenue;
I help bring brands to life.
The same mission drives both areas of my work: whether I'm teaching The Fear Breakthrough or leading creative strategy for health and wellness brands, I'm here to help people and companies provide solutions to humanity's biggest challenges.
My Mission
As an industry-defining writer who helped scaffold how our society talks about and understands CBD, my dream is to bring more consumers to the brands that are providing natural solutions to humanity's biggest challenges.
If you're reaching out to me, it's because your product is important and can help people change their lives. People need to know about your brand, and I'd love to help you accomplish that.
Areas of Expertise
Brand & Content Strategy • Year-Round Creative Direction & Multi-Channel Asset Creation • Communication & Content Strategy • Growth Strategy, Marketplace Differentiation & Revenue Development • Leadership & Team-Building
Specializing in:
CPG food based on quality ingredients • Groundbreaking dietary supplements • Innovative beauty products • CBD & cannabis • Functional foods and protein innovation
I work with founder-led health and wellness brands who need a strategist that can:
Translate dense science for demanding, cautious consumers
Build multi-channel content ecosystems, not just isolated campaigns
Create narratives that transform products into solutions
Bridge marketing and creative to bring immense value to small teams
How I’ll Help Your Brand, Product, or Project
1.
Product & Brand Launches
Creating comprehensive multi-channel content strategy, from positioning to messaging to full-funnel execution. I build narratives that connect with consumers on their deepest pain points and frame your product as the solution they've been searching for.
Experience & Results:
Developed launch strategy and multi-channel content strategy for Amplifye P24 that positioned this revolutionary enzyme as a solution, not just another supplement
Led content for Charlotte's Web that drove 75% of annual revenue through web, email, and paid channels
Achieved #1 SERP rankings for flagship products
Delivered $3 ROAS with average email open rates of 40%
2.
Brand Voice, Tone & Storytelling
Let me establish or refine your brand voice, and then extend it into a multi-channel storytelling framework that will make the value of your product undeniable. I love translating dense science into compelling, human stories, which has served many clients in the supplement and functional foods categories.
Experience & Results:
Owned brand storytelling for Charlotte's Web, simplifying technical biomedical content while navigating regulatory constraints
Developed Laird Superfood's 2025 brand campaign and tagline "LIVE BIG"
Created separate Brand Voice and Tone guidelines for Laird Superfood, and its legendary founders, Laird Hamilton and Gabrielle Reese
3.
Creative Campaigns, Seasonal Creative Territory & Brand Refresh Guidelines
Developing award-winning creative territory for launches or seasonal needs, from strategy to creative direction. I create press-worthy campaigns that earn attention and drive measurable results. I work with an art director partner to deliver complete campaign concepts with full creative execution.
Experience & Results:
6 Cannabis Clios for Trust the Earth "Farm Art" and Original Formula campaigns (Grand, Gold, Silver, Bronze)
Webby Honoree 2020 for Best Branded Editorial Experience for "Is Your CBD Oil Legit?" feature in the New York Times); role: Creative Director & Producer
Creative lead for dozens of creative campaigns for Product Launches, Seasonal Campaigns, Brand Refresh and Full Scope Re-brand
What Sets Me Apart
I've worked on both the marketing and creative sides—which means I can wear both hats to bring immense value to small teams. I love getting my hands on data to identify untapped consumer segments, then developing creative campaigns that connect with them from awareness all the way through purchase.
I want to use my superpowers to amplify yours.